Video Editing – Getting Those Jobs Done

June 17, 2022 PipeWolf HQ 0

It’s been a productive two weeks – we’ve spent a lot of time in the PipeWolf Media office finishing off edits, locking in and getting projects out.

I always say that, as a rule of thumb, for every hour you spend filming you’ll spend five editing the footage…so if you’ve been reading about our Sydney filming marathon you can only imagine the Everest of editing that our team has been tackling.

 

Video Editing – Getting Those Jobs Done

No matter who the client is or what the video content involves, our video editing and video production work follows the same process. We film, edit, send the client a draft video, receive changes, make the changes, and then send the final video files to the client.

Sometimes that is a really quick process, with clients revising the draft videos straight away and receiving changes that same day – other times it can be weeks or even months, especially for larger companies where lots of departments need to review the project.

Getting a job out when you’ve had it pending in the system for weeks, waiting for changes, finally receiving them, and closing the editing sequence for the last time is a wonderful feeling.

This week we managed to get a few jobs across the line:

  1. We edited an interview with Fiona Campbell, Manager Cycling Strategy at City of Sydney.
    We recorded the interview remotely and edited the 30-min video together with separate video files, photos, slides, and text. Long form video production, like this one, takes a lot of time in reviewing, tweaking, and polishing. It’s deceptive because it feels like there’s not a lot happening other than an onscreen conversation but editing long videos always takes more time and effort that you’d think.
  2. We also edited footage provided by an organisation who are hosting an online conference. They arranged for several presenters to record themselves delivering their presentations, we received all their files and then crafted the footage into a webinar video.

Working with footage that was captured in a variety of locations, with different lighting and camera quality means a lot of technical video editing and tweaking. Dave was able to replace the backgrounds on some of the speaker’s footage and inserted all the relevant slides and onscreen elements to help the webinar flow smoothly.

  1. We finished editing a wedding! It takes around 80-hours to edit a wedding, so when we finish one it’s always cause for celebration. Connor was able to edit the Raw Edit which is a documentary style video of the full ceremony, speeches, and formal parts of the reception.

Raw Edit videos usually go for around 1.5 – 2 hours – they’re long and complex to edit. We film with five cameras and three audio recording devices – the first step is to sync all that footage up, next it’s switching between camera angles ensuring we provide the viewer with the best coverage of the event at all times, then we need to level all the audio – some people speak softly into microphones while others have booming voices that need to be lowered. Finally, we colour the footage. Our five cameras include three different camera models and two different camera brands – it’s a huge job to colour the footage so that everything looks and feels as though it was filmed with the one video camera.

For a trainee video editor, completing a Raw Edit is a huge accomplishment – Connor did an amazing job and really helped move the project forward while Dave was filming in Sydney.

Fyona cut up over 10-hours of video footage to create the highlights video. The editing process for a wedding is the same process we use to create corporate videos such as event highlights and event promotional videos.

We comb through all the footage, cutting up the usable footage and discarding the rest. We’ll then watching through speeches and formalities, selecting the best sound bites that will work on their own within a highlights video. Finding the music can be like walking into quicksand – an endless search to find the perfect song, beat and vibe.

Once all those elements are selected, we can start to assemble the video, level the audio, and finally colour it.

  1. A corporate video we worked on for another videographer had two revisions built into the package but after only one round of changes they were happy with the end result and asked for the final video files to be sent through.

It feels like all our hard work has really paid off when the changes are short and sharp. We invite our clients to provide feedback on any aspect of the video when they are providing instructions for changes, from the music to the colouring, the shot selection to the pace of the edit, everything is negotiable at that stage in the process – but 90% of our clients have very minimal changes.

We see this as a testament to the preparation and groundwork we put into each project before we even hit record. Understanding the project scope, what the client wants, and their overall brand helps us to hit that bullseye, or close to that bullseye, straight away for them.

We also edited three podcasts, finished two promo videos, and have sent off the first draft for an event highlights video. We’re nearly finished another wedding edit and will start the next wedding today.

 

Live Streaming Sporting Games

Despite a few cancelled games due to rain, we have been live streaming local football matched each weekend. We’re often filming in Figtree or Dapto but we do get booked to live stream games all around the Illawarra.

It’s been a great experience learning how to live stream sports games. It’s different to the other live streaming work we do. When we live stream a funeral, for example, we set up multiple cameras, do live switching between different camera angles and audio feeds.

When live streaming sporting games we use one camera and follow the game closely – it’s fast and our camera operators need to be on the ball (figuratively and literally) the entire time.

 

Filming and Camera Operator Adventures

Dave has still been busy filming in Sydney, mainly ‘camera operator for hire’ type work but a little of our own client work too.

He’s filmed more educational content with NSW Health in North Sydney, and Connor joined Dave earlier this week to film client testimonials for a design agency in Parramatta. It was a face-paced four-hour shoot with multiple people speaking on camera and lots of filming locations.

Today Dave is filming more property walkthrough videos in Sydney – starting in Hornsby before heading to Baulkham Hills.

Scanning Photos

We’ve been transferring plenty of VHS, VHSc, MiniDV and Hi8 tapes this week. Over the long weekend Fyona scanned 190 photo slides for a client. It’s amazing the high resolution and quality our scanner can achieve.

Fyona is currently working on a 40th Birthday photo slideshow for a client. She’s scanned 143 photos and will now set them to music to create a fun presentation for the party.

 

Video Production in 2022

It’s often said that one of the biggest threats a company or business can face is growth – and we’ve really felt that in 2022. In our 5-years of PipeWolf Media this is one of the most challenging – we’ve expanded our team, had staff changeovers, lost work due to having Covid, felt the hesitation in Australia opening up again after lockdowns and local businesses finding the confidence to start engaging video production companies again.

Finally, it feels like we’re starting to see that glow on the horizon after a dark night with work becoming more regular and our wonderful trainees, Kirra and Connor, become more established in their roles.

We’re looking forward to a busier conference and event season in the second half of 2022 and fingers crossed we’ll secure many of the amazing projects we’ve been quoting on in the past few weeks.