One of the first questions we’ll ask when we have an enquiry about video production is what is the purpose of this video and who is the audience? The answers to those questions will help a lot of decisions fall into place – especially what filming and editing style we’ll use for the project.
A video like this one is crafted to showcase details of the design and project to potential clients. Its primary purpose is to inform rather than entertain – sounds obvious but a videographer who doesn’t understand that will cut the footage together too quickly, try to be too creative in the filming and miss vital details and rush the walkthrough – sometimes it takes courage to make something slow.
