You’ve probably heard that video marketing is now essential to any good social media strategy. Turns out it’s true. Social media on smartphones has put the internet – and all its capabilities, distractions and services- right at the centre of hundreds of millions of people’s lives.
And because it’s done this, the average amount of time and attention people can devote to what’s crossing their screens gets lower and lower – we’re basically all turning into goldfish with Alzheimer’s. It’s important to pay attention to this fact because these people, scrolling at lighting speed through their social media feeds, are your business’s target market too.
So, how do you reach and engage them? By making it easy. And the easiest way for your social followers to absorb your message: video.
Getting your video marketing right means higher engagement plus more followers, shares and click-throughs. You might even score the holy grail of digital marketing: viral content.
PipeWolf Media creates the social videos you need.
People pay attention to content that is engaging. People pay attention to content that meets them more than half way. A text update with a nice picture and a link back to your blog doesn’t work anymore. If you need to connect, you need video.
There’s more to it than just holding your phone up and talking. Different formats, lengths, aspect ratios and posting strategies all play a part in creating social media videos that will cut through on:
This is where PipeWolf Media comes in.
With our skills in social media strategy, video direction, script writing, editing and post-production we enable your business to speak to and attract followers through expert sound, vision, music and messaging.
Social media video is already happening … in a big way.
The social media video revolution has more than begun, it’s already maturing. Here are some stats, because everyone loves stats:
- 10 billion videos are watched on Snapchat every day
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016)
- One-third of online activity is spent watching video.
If you’re not already making and posting videos on your social media presences, now is the time to start. If you are making and posting social media videos, now is the time to get better at it.
Call PipeWolf Media because making videos is what we do all day, every day – and we love it.